Brand Identity

Brand identity plays an important role for a particular brand to grow in the industry. All the components related to a product, service, company, or person is “brand identity”. Some of the factors have name, logo, tone, tagline, typeface, and shape that create an appeal. Brand identity is a separate category from brand image.

Brand Identity is the basic idea that the consumer receives from the product, person, or thing. The brand identity will connect to product recognition. For instance, a recent street survey was done by asking people on the street to tell them the first product that comes to their mind when they hear the word, Nike? Unanimously, it was the shoes. Nike established the brand identity for their shoes.

Brand identity should be a consistent message received by its audience. If a portion of the identity is a particular shade, consistency of the colour is imperative in maintaining the product identity. The identity must match the image projected to the public.

The Purpose of Brand Identity:
The primary purpose of brand identity is setting guidelines and consistency. Whether the product is a person, image, or an object, consistency exhibits product leadership, marketing, support and operation. Consistency in identity projects the corporate culture that surrounds the product.

The key to brand identity:
The clarity of what is being offered is the essential factor in branding, whether it is a product, service, or person. Image and consistency play a vital role in branding. Branding is the big plan. It describes the expected results of a product or individual. The reputation of the product or person is essential to the branding results. When it comes to a physical item or service offered, the quality is quite often the branding technique referenced. If the quality decreases, branding results in a false image and the reputation diminished.

Strategies for marketing your online business:

1. Invest in Web Design :
We don’t often think about web design as a marketing tactic, but it influences the amount of time and attention a user will spend on your page. Your website is the centre of all your digital marketing efforts, so if your page is not clean, easy to read, and interesting, it won’t matter how much time you put into strategy development – you’re still going to lose customers. If you don't have the design skills to do it yourself, then it's worth hiring someone to create a website that is modern, attention-grabbing, and mobile friendly.

2. Use Search Engine Marketing and Optimization :
Search engine marketing and optimization are part of what helps make your business appear higher on a list of search engine results. With a strong SEO strategy, your company website will become associated with the keywords used to find your services. This increases your chances of being the company an individual chooses to work with after searching online.

3. Hold Contests and Giveaways:
People love contests and giveaways. Anytime you can encourage promotion from your customers in exchange for a free product or service, you will usually see a surge in purchases or connections.

4. Maintain a Blog:
Your blog should be used for a number of reasons, including allowing you to consistently post new keywords and optimize your search engine strategy. More than that, your blog becomes somewhere you can offer advice, share bits of information, and really connect with your customers. A lasting relationship begins with trust, and your blog is a great way to build that. So what are you waiting for? We have a complete solution for your online business. We are located at the following address: Unit No.1, Kini Arcade Building,Beside Stella Petrol Pump, Vasai (west), Dist.Palghar- 401 202 Contact: (+91)7021350179 Email: info@darkhorsemedia.co For those who are not familiar with Vasai we operate out of D-Factory which is the largest co-working space in Vasai.